Your performance has a ceiling. Let's find out why.
Most people don’t need more motivation.
They need a better system.
Hi, I’m Archie
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.
AMPUK Foundations
A structured system designed to rebuild consistency, improve physical readiness and create sustainable performance habits.
Whats Included
✔️ Full Training Programme
✔️ Delivered Through TrainHeroic
✔️ Weekly Performance Targets
✔️ Performance Education
✔️Direct Coach Support
Our Process
Every performance system starts with clarity.
Through an initial consultation, we take the time to understand your current training habits, lifestyle demands, performance goals and previous experience. Rather than making assumptions, we establish a clear picture of where you are now and identify the factors that may be helping or limiting your progress.
Assess
Performance is rarely limited by effort. More often, it is limited by a lack of structure.
Using the information gathered during the assessment process, we provide a clear training framework designed to fit around the realities of your life. Training, recovery and performance habits are organised into a simple system that removes guesswork and creates consistency.
Manage
With a clear plan in place, the focus shifts towards execution.
Delivered through TrainHeroic, your programme provides the structure, accountability and progression needed to build momentum over time. Through ongoing support and performance guidance, you’ll develop the habits, physical capacity and confidence required to perform consistently in both training and everyday life.
Perform
High Performance isn’t something you switch on.
It’s something you build.
From Our Clients
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Ralph McEachran · Sale Sharks
"Archie was great to have in the environment saw progress in my global strength along with speed and mobility through the sessions that were lead both on pitch and in the gym."
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Ollie Streeter (Harlequins)
“Working with Archie in the senior academy at Quins developed my lower body strength heaps, boosting my development as a player. His friendly character and insightful knowledge made him a great coach and super easy to work with"
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Jack Bingham
"I was incredibly fortunate to work with Archie. He introduced me to the key principles of strength and conditioning and taught me how to perform lifts with proper form to prevent injury.
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Tom Golder · Worcester Warriors
“Archie’s programming and guidance has improved my strength, power, and overall performance, but also my confidence and consistency with training. He understands what athletes need and always tailors sessions to get the best results.”
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Ollie Wickens · Hartbury RFC
“Before working with Archie, I had a solid training base but lacked structure and sport-specific focus in my S&C. He helped me rebuild resilience after injury by integrating rehab and performance work into a programme that supported my return to play. He’s also been excellent at managing training load to make sure I’m recovering properly between sessions. The balance between pushing performance and managing load has been really valuable.”
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Guy Rodgers · Harlequins
“Archie has helped me improve my strength, speed and given me the opportunity to maximise performance on the pitch. He has also been extremely helpful in improving my confidence after a couple of consecutive injuries with tailored advice. I would recommend him to anyone wanting to improve their strength and conditioning to transfer to results in games.”
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Theo Williamson · Dorking RFC
“I worked with Archie at London Irish Academy and he played a massive role in my physical progression. His attention to detail helped me to push through plateaus and increase my overall strength and speed. Archie had great understanding of me as an athlete identifying my strengths and weaknesses and would recommend him to any athlete looking to take their game to the next level.”
Stop leaving your performance to chance. Build the system.
COMMON QUESTIONS-
Not necessarily. Foundations can be adapted around your available equipment. The consultation at the start of the programme establishes what you have access to and the programme is built accordingly.
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Three to five hours per week depending on the phase. The programme is designed to fit around a professional schedule, not replace it.
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The final week includes a progress review and a clear plan for what comes next. Many clients continue with an ongoing performance programme. There is no obligation.
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Foundations is designed specifically for this. If you have been inconsistent or are returning to structured training, this is an ideal starting point. The programme meets you where you are.